GEO = optimizing your content to be cited by AIs in their answers: Google AI Overviews, ChatGPT, Perplexity, Claude.
Why it's urgent: AI Overviews caused a 28% to 19% drop in organic clicks. 50%+ of searches end without a click.
Intermediate🔍
GEO: the new SEO in the AI era (Google AI Overviews)
Google AI Overviews dropped organic CTR from 28% to 17%. GEO (Generative Engine Optimization) is the new discipline to stay visible. We explain the 5 pillars and the 90-day action plan.
14 min readUpdated May 5, 2026
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GEOSEOAI OverviewsStratégie contenu