In one sentence
A good prompt is worth 10x more than a good AI. The difference between someone who gets average results and someone who saves their company 10 hours a week is not the model used : it's the prompt. We've selected 30 professional prompts worth their weight in gold, organised by business category.
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The analogy that works
A prompt is like giving a brief to a freelancer. Bad brief = "Build me a website" = garbage. Good brief = "E-commerce site, 5 pages, B2B FR audience, blue/white colour scheme, inspired by Linear, deliverable in HTML/CSS, 3 days" = perfect delivery. AI is the fastest freelancer in the world, but it needs the same precise brief.
🤖 Want to master GPT-5 completely?
We've done a comprehensive overview of all its capabilities and limitations.
Anatomy of a PRO PROMPT
The 30 prompts worth their weight in gold
📝 WRITING & CONTENT (5 prompts)
1. Premium SEO article writer
You are an expert writer in [DOMAIN]. My audience is [SPECIFIC AUDIENCE].
Write a 1,500-word article on [TOPIC] with:
- A punchy H1 containing the main keyword
- A 3-sentence intro that poses the problem
- 5-7 H2s with structured content
- Concrete examples and recent figures
- A 4-question FAQ at the end
- A clear CTA in the conclusion
Tone: [direct, expert, not commercial]. Use "you" where appropriate. Avoid expressions like "it is important to note".
2. Newsletter that converts
You are the editor of a [DOMAIN] newsletter with [N] subscribers.
Write a short edition (350 words max) on [TOPIC] with:
- A subject line under 50 characters that gets clicks (no clickbait)
- A personal hook ("last week, I...")
- 3 well-defined key ideas
- An actionable takeaway
- 1 open question to engage responses
Tone: conversational, like to a professional friend. No emojis.
3. LinkedIn post that gets engagement
You are a copywriter specialising in LinkedIn (B2B French audience).
Write a LinkedIn post on [TOPIC/INSIGHT] with:
- A powerful hook in 1 sentence (triggers curiosity)
- 5-8 short lines (1 idea per line, spaced out)
- A twist or contrarian insight
- A final question that invites comments
No more than 1,300 characters total. Not too many emojis (max 2). Avoid "🚀💼📊".
4. Irresistible sales page
You are a direct response copywriter (Eugene Schwartz, David Ogilvy style).
Write a sales page for [PRODUCT/SERVICE] that sells [MAIN BENEFIT] to [AUDIENCE].
Structure:
1. Headline that promises transformation (no hype)
2. Subheadline that qualifies the audience
3. Presentation of the current problem (vivid)
4. Solution (our product) with 3-4 benefits
5. Social proof (placeholder for 2 testimonials)
6. Clear offer with price
7. Guarantee
8. Final CTA
Tone: direct, not aggressively commercial. Show, don't tell. Avoid "incredible, exceptional, revolutionary".
5. Rewrite with your voice
Here's a text I want to rewrite WITH MY VOICE:
[PASTE YOUR TEXT]
Here are 3 examples of my writing style:
[PASTE 3 EXTRACTS OF 100 WORDS IN YOUR STYLE]
Rewrite the initial text keeping the ideas but adopting exactly my style: my syntax, my language tics, my way of structuring. Don't invent anything.
💼 SALES & BUSINESS DEVELOPMENT (5 prompts)
6. Ultra-targeted prospecting email
You are a senior B2B SaaS salesperson.
Here's my prospect's LinkedIn profile: [URL OR TEXT]
Here's my offer: [SHORT DESCRIPTION]
Write a prospecting email in 4 paragraphs max:
1. A personalised hook (no empty flattery)
2. The pain point you identify (be specific)
3. How we help concretely (1-2 sentences)
4. A simple question to start the conversation (not "do you want a call")
No "Following up on your LinkedIn profile" subject. Maximum 120 words.
7. Response to a customer objection
My client just sent me this objection:
"[PASTE EXACT OBJECTION]"
Sales context:
- Product: [...]
- Negotiation stage: [...]
- Decision-maker or buyer: [...]
Give me 3 responses:
A) "Rational" response that dismantles the arguments factually
B) "Empathetic" response that validates first then reframes
C) "Bold" response that turns the objection around
For each, give the associated risk (1-5).
8. Client meeting preparation
I have a meeting tomorrow with [COMPANY/PERSON] in [SECTOR].
My objectives:
1. [...]
2. [...]
3. [...]
Help me prepare by generating:
1. 5 smart questions to ask (to dig into their situation)
2. 3 points where I need to be careful (likely objections)
3. 2 angles of attack to quickly engage the conversation
4. A Plan B if the contact isn't receptive
9. Quote / Commercial proposal
Write a commercial proposal for [SERVICE] to [CLIENT].
Context:
- Client brief: [...]
- Budget mentioned: [...]
- Desired timeline: [...]
- Competitors in the running: [yes/no]
Structure:
1. Cover page (title, stakeholders, date)
2. Understanding of the need (rephrase the brief showing off your understanding)
3. Methodological approach (3-5 steps)
4. Concrete deliverables
5. Detailed schedule
6. Pricing (with options)
7. Guarantees / commitment
8. Appendices
Tone: professional, confident, not aggressively commercial. Markdown format.
10. Prospect follow-up (chase)
My prospect hasn't replied for [N DAYS].
Last interaction: [...]
Initial interest level: [1-10]
Sales stage: [...]
Give me 3 follow-up emails with different strategies:
A) "Soft" - bring value (article, study, insight)
B) "Direct" - clearly ask where they stand
C) "Break-up" - signal that we're closing the file
For each, indicate: (1) email subject, (2) body in 80 words max, (3) recommended timing.
💻 TECH & PRODUCT (5 prompts)
11. In-depth code review
You are a staff engineer at Google with 15 years' experience in [TECH].
Here's a piece of code to review:
\\\[LANG]
[PASTE THE CODE]
\\\
Do a critical review:
1. Bugs or security issues (with proof)
2. Performance (complexity, optimisations)
3. Readability and maintainability
4. Unhandled edge cases
5. Missing tests
Rate each dimension from 1 to 10. Give the refactored code if necessary.
12. Architecture for a new project
I want to create [PROJECT DESCRIPTION].
Constraints:
- Preferred stack: [...]
- Budget: [low/medium/high]
- Expected scale: [users/RPS/data volume]
- Time-to-market: [...]
- Team skills: [...]
Propose:
1. A macro architecture (1 ASCII text diagram)
2. Justification for technical choices
3. Risks and trade-offs
4. Implementation roadmap (3 phases)
5. Estimated monthly costs in production
13. Debug an obscure bug
I have a bug I can't resolve.
Symptom: [...]
Reproduction: [...]
Stack trace or error:
\\\
[PASTE]
\\\
Code involved:
\\\[LANG]
[PASTE]
\\\
What I've already tried:
1. [...]
2. [...]
Help me diagnose:
1. What are the 5 most likely causes?
2. For each, how to validate/invalidate in 5 minutes?
3. What test to put in place so we never have this bug again?
14. Product specifications (PRD)
You are a Senior Product Manager.
Write a PRD (Product Requirements Document) for [FEATURE].
Context:
- Product: [...]
- Audience: [...]
- Problem solved: [...]
- Envisaged success metrics: [...]
Structure:
1. Problem statement (in 2 paragraphs)
2. User personas affected
3. Goals & non-goals
4. User stories (5-10)
5. Functional requirements
6. UX flows (in pseudo-code)
7. Edge cases
8. Risk & dependencies
9. Success metrics & monitoring
10. Open questions
Markdown format, be precise and actionable.
15. Clear technical documentation
Here's a feature of my product:
[TECH DESCRIPTION]
Target audience: [developers / non-tech / users / admins]
Write the documentation with:
1. Description (1 paragraph)
2. Concrete use cases (3 examples)
3. Setup / installation
4. API reference (parameters, return, examples)
5. Code samples (3 languages: Python, JS, cURL)
6. Common errors & FAQ
7. Limits & quotas
Markdown format. Level of detail: so an average dev can use it without questions.
📊 MARKETING & STRATEGY (5 prompts)
16. 90-day marketing plan
You are a Head of Growth.
My company: [...]
My product: [...]
Our situation: [...]
Our 90-day goal: [GROWTH METRIC + TARGET VALUE]
Generate a marketing plan in growth mode (test & learn):
1. Priority hypotheses (3-5) to test with estimated cost/impact
2. Week-by-week calendar
3. KPIs and benchmarks
4. Recommended budget per channel
5. Plan B if the first actions don't work
6. Risks and points of attention
17. Competitive analysis
You are a strategy consultant.
My company: [...]
Competitor to analyse: [...]
Do a complete analysis:
1. Business model (revenue, costs, estimated margins)
2. Market positioning
3. Strengths and weaknesses (5 each with proof)
4. Possible differentiation angles for me
5. Bypass strategies (3 angles)
6. Which metrics to monitor
18. Investor pitch deck
Help me structure my pitch deck for a [SEED/SERIES A] fundraising.
My company: [...]
My stage: [...]
Current metrics: [...]
Amount to raise: [...]
Give me:
1. 12-slide outline (title + bullet points per slide)
2. Opening hook that captures attention in 30 seconds
3. Critical slide: what MUST be proven (and what not to say)
4. Anticipation of 5 tough investor questions
5. Closing call-to-action
19. Quick market study
Help me do a market study on [SECTOR/NICHE].
Generate:
1. Market size (TAM/SAM/SOM estimate with sources)
2. Customer segments (3-5 personas with needs)
3. Main players (top 5 + their share)
4. Emerging trends and opportunities (5)
5. Barriers to entry
6. My optimal angle of attack given my profile: [PROFILE]
Be honest: if the market is saturated, say so.
20. Creative brief for campaign
You are a strategic planner at a creative agency.
Campaign brief:
- Brand: [...]
- Product/service: [...]
- Audience: [...]
- Objective: [awareness/conversion/loyalty]
- Budget: [...]
- Period: [...]
Generate:
1. Key consumer insight (the real pain or desire)
2. Big creative idea (in 1 sentence)
3. Candidate tagline (3 proposals)
4. Recommended media plan
5. Success KPIs
6. Creative risks (and how to mitigate them)
🎓 LEARNING & CAREER (5 prompts)
21. Learn any subject fast
I want to learn [TOPIC] in [N HOURS/DAYS].
My current level: [beginner/intermediate/advanced]
My final goal: [to be able to...]
Create a learning plan for me:
1. The 5 fundamental concepts to master (and why)
2. Day-by-day plan (with recommended free resources)
3. Practical exercises for each concept
4. How to know if I've understood (validation test)
5. Classic pitfalls to avoid
6. What NOT to learn (waste of time)
22. CV adapted to a job offer
Here's my current CV:
[PASTE CV]
Here's the targeted job offer:
[PASTE OFFER]
Rewrite my CV to maximise the match:
1. Headline adjusted to the offer
2. Bullet points reformulated (same facts, offer vocabulary)
3. Skills to highlight (top 5)
4. Sections to remove (not relevant)
5. What's missing in my CV for this position (to acquire)
6. 3 likely interview questions on this profile
23. Interview preparation
I have an interview for [POSITION] at [COMPANY].
Company profile: [...]
My background: [summary]
Interview type: [HR/technical/executive]
Help me prepare:
1. 10 likely questions they'll ask me (with angles of attack)
2. 5 smart questions to ask them (showing I've done my homework)
3. My "tell me about yourself" in 90 seconds
4. Answer to "your salary expectations" (with strategy)
5. How to handle the tricky question: [QUESTION THAT WORRIES ME]
24. 3-year career plan
You are a career coach.
My current situation:
- Position: [...]
- Salary: [...]
- Skills: [...]
- Frustrations: [...]
My 3-year goal: [...]
Generate a plan:
1. Feasibility assessment (realistic, ambitious, unrealistic)
2. Intermediate steps (at 6, 12, 24, 36 months)
3. Key skills to acquire (top 5)
4. Network to build (who, how, when)
5. Main risks (3)
6. Intermediate success indicators
25. Virtual mentor
You are [RELEVANT INSPIRATIONAL FIGURE - e.g. Naval Ravikant, Steve Jobs, Brené Brown].
I'm going through [SITUATION/DECISION].
Here are the details: [FULL CONTEXT]
Play the mentor role:
1. What difficult question would you ask me?
2. What angle am I not seeing?
3. What principle / framework would you apply to me?
4. If you were in my position, what decision would you make?
5. What trap should I avoid?
Be direct, not complacent.
🛠️ PRODUCTIVITY (5 prompts)
26. Meeting summary (transcript)
Here's the transcript of a meeting:
[PASTE TRANSCRIPT]
Generate:
1. Executive summary (5 lines max)
2. Decisions made (bullet list)
3. Actions to take (with who, what, when)
4. Open points (unresolved)
5. Sentiments / unspoken (reading between the lines)
6. Summary email subject to send to participants
27. Analyse a long document
Here's a [N]-page document:
[PASTE OR UPLOAD]
My objective: [understand what / decide what / present to whom]
Generate:
1. TL;DR in 3 sentences
2. The 5 key points (with location: page X)
3. The strongest arguments (with citations)
4. The weakest arguments (with contradictions)
5. What's missing or not addressed
6. My 3 critical questions to ask
28. Structured brainstorming
Topic: [PROBLEM/OPPORTUNITY]
My constraints: [...]
What I've already thought of: [...]
Generate:
1. 10 out-of-the-box ideas (truly original)
2. For each: feasibility (1-5) and impact (1-5)
3. Top 3 to explore as a priority (justify)
4. Similar cases from other industries that inspire me
5. A "wild" idea (impossible but changes the frame)
29. Difficult decision
I need to choose between [OPTION A] and [OPTION B].
Context: [...]
My objectives: [...]
My fears: [...]
Help me:
1. Exhaustive list of pros/cons of each option
2. What's my real decision criterion (not the stated one)?
3. Which "regret scenario" is the worst in 5 years?
4. A 3rd option I haven't thought of
5. Test: if I couldn't change my decision for 1 year, which would I take?
30. Meta-prompt: improve your prompts
Here's a prompt I use but which gives disappointing results:
[PASTE YOUR PROMPT]
And here's an example of a bad result obtained:
[PASTE RESULT]
Improve my prompt:
1. Diagnose why the result is bad (3 reasons)
2. Rewrite the prompt with improvements
3. Explain each addition
4. Give 2 variants depending on usage (quick vs detailed)
5. Advice for the next similar prompts
The meta-rule that changes everything
🔑
The pros' secret: ITERATION
Most people write one prompt and accept the first response. Pros iterate:
Round 1: initial prompt → 70% good response
Round 2: "Improve [aspect X], more [constraint Y]" → 85% response
Round 3: "The tone is too [...]. Rewrite with [example]." → 95% response
Time invested: 5 minutes instead of 30 seconds
Quality gained: 3-5x better
→ The good prompt doesn't exist on its own: it's a conversation.
Essential takeaways
- ✅ Anatomy of a pro prompt: Role + Context + Task + Constraints + Examples + Output format
- ✅ 30 selected prompts by category (writing, sales, tech, marketing, career, productivity)
- ✅ Meta-rule: iterate 2-3 times to go from 70% to 95% quality
- ✅ Customise: replace the [VARIABLES] with YOUR data
- ✅ Save your best prompts in Notion / a text doc / Custom GPTs
- ✅ Use GPT-5 or Claude: other models give worse results with these pro prompts
If you use 5 of these prompts per day for 1 month, you will have transformed your productivity. It's just 15 minutes/day of learning.
🧠 Quiz
Question 1 of 3
What are the 4 pillars of a pro prompt according to the anatomy presented?
Further reading
- ⚡ Prompt engineering the normal way, the basics if you're starting out
- 🤖 GPT-5: everything you need to know, to use these prompts to the max
- 🥊 ChatGPT vs Claude vs Gemini, which model for these prompts